The Impact of Ad Position on Google Ads Performance

Introduction

Ad position in PPC marketing can significantly affect Google Ads performance. Ad rank and Ad position are similar terms that are frequently used interchangeably. Ad rank is essentially the result of multiplying your maximum cost-per-click bid (CPC) by your Quality Score to determine the ad position. Although there are a few easy steps that determine exactly where your ads will appear on the search engine results page. There are many things you can do to improve your ad position. We’ll go over this guide. how ad position functions and how to get a better ad position 

What Is Ad Position?

The position of your advertisements about other ads on a search engine results page, or SERP, is referred to as their “ad position.” The following formula determines ad position, also known as ad rank:

Ad Position =  Maximum Bid x Quality Score x Anticipated Effect of Extensions equals.

Brain Souls the well-known PPC agency suggests that not even ads with the highest optimization levels maintain a static position. The position of your ads may fluctuate each time a user conducts a search using the exact same search parameters, as paid search platforms like Google Ads and Microsoft Ads operate like an auction. Ad optimization, on the other hand, is very significant and can assist in getting your advertisements to consistently appear highly on the SERP.

What Impacts the Placement of Ads?

Although there are only a few variables that determine ad position, Google AdWords advertisers might not be as concerned with metrics as Bing Ads advertisers are. This is due to the fact that, although each platform operates similarly, the two platforms compute ad positions slightly differently.

1. For AdWords advertisers, the Quality Score—an aggregate score that takes into account a wide range of distinct PPC metrics—is the most significant factor in determining ad position. If you don’t understand these facts, you can ask Brain Souls for their expert help. 
2. Microsoft’s PPC platform has a Quality Score metric, just like Google Ads. While Quality Score is calculated similarly in Microsoft Ads and Google Ads, Quality Score is treated differently overall in the Microsoft Ads algorithm. It is given slightly less weight and is evaluated more closely in relation to other account metrics and overall performance. Additionally, Brain Souls Google ads agency UK offers innovative approaches related to quality score metrics. 

Tips For Beneficial Google Ads Positioning

1. What If a Google AdWords ad Appears First?

Your ad will undoubtedly start costing you money if it doesn’t convert well and receives a lot of clicks because it is the first to appear. The top spot will cost a lot of money if there is a lot of competition for the keyword. Also, there is a greater chance of accidental clicks in the first position. But even if you are tired of failed campaigns, then Brain Souls, the leading PPC agency has unlimited solutions for you. 

1. How To Get a Lower Position For Google Ads?

You can get one of the lower ad positions by decreasing your bids. Maintaining spots two through four is a smart move as it guarantees your ads will show up on the search network as well as the display network.  

Maintaining spots two through four is a smart move as it guarantees your ads will show up on the search network as well as the display network. Maintaining places 2 through 4 for the display network (essential for maximum exposure and results) and places 2 through 8 for the search network (meaning your ad will appear on the first page of the search results) is a good strategy if you don’t run ads on the display network or have separate campaigns for display and search.

1. What About Your Preference?

Additionally, you can tell Google where you would like your ad to appear by using the position preferences feature in Google Ads. The system will then attempt to automatically reduce your bid to move your ad to the desired position. But usually, everyone doesn’t understand it all, so they consult expert PPC agencies like Brain Souls.

1. Evaluating The Premium Listing

On the right side of every Google search results page, there can be up to eight text advertisements displayed. Ads do, however, occasionally show up above the Google search results. Google Ads may reward you by showing your ad in one of these three premium locations above the search results if it has a high-quality score and a high CPC bid. This can be advantageous to you if your CTR increases at the same rate as your conversion rate. 

1. What About Getting the First Position on the Second Page?

It can be challenging to rank in the top 8 (and show up on the first page) for a highly competitive keyword, but if you try to compete by increasing your bid, you run the risk of getting sucked into an expensive bidding war. Brain Souls suggest that consider aiming for the top spot on the second or even third page when a keyword is pricey and you’ve tried everything to raise your Quality Score.

You might make money if you can get the top spot on the second or even third results page. When you have numerous competitor ads that take up multiple pages, this tactic may be helpful.

1. What If I Maintain the Minimum Bid?

This strategy is helpful when it is possible to find good keywords that have less competition, and you can enter the top four or three positions with the minimum bid.

If you have the time, start hunting for these types of keywords and your effort will be rewarded. This also helps increase the overall CTR history of your account.

Conclusion

In conclusion, there are a few simple steps that will allow you to precisely control where your ads will appear on the search engine results page. The position of your advertisements relative to other ads on a search engine results page, or SERP, is known as their “ad position.” You can enhance your ad position in a number of ways. PPC agencies like Brain Souls are also helping out unlimited people in having successful campaigns through their expert processing.