In 2024, the number of smartphone users is expected to cross 62.18 million in the UK alone. On average, people spend around 3 hours and 30 minutes on their smartphones browsing the internet. Globally, mobile devices account for more than 50% of the internet traffic.
People nowadays are hooked on smart devices and do various daily tasks like booking taxis, theatre tickets, consultations, and watching movies. So, any business organisation, whether launching websites or apps, needs to focus on building mobile-friendly designs.
Responsive web designs allow companies to build websites that adapt to users’ devices for delivering the best experiences. This helps to build brand values by optimising user experiences for the clients.
What is Responsive Website Design?
Businesses find it impractical to create websites separately for each new resolution and device screen size. It will lead to unbearable cost and time for developing a phenomenal digital presence.
A responsive website design leverages various flexible grids and layouts and depends upon the smart use of CSS media queries. This allows users to have an immersive experience over different devices of varying screen sizes.
Whether a user is accessing the site over smartphones, laptops, or desktops, the website automatically responds to different resolutions, image sizes, and scripting abilities. Responsive web designs allow a site to automatically adapt to the user’s environment. In this context redesigning your website to incorporate responsive design principles becomes a critical strategy for enhancing user engagement and ensuring accessibility across all devices.
What is the Significance of Responsive Design?
As stated before, having a website for just one screen size can lead to a significant loss of business. People nowadays browse sites over a range of devices. Hence, it is crucial to create a site that responds to the user’s device screen size.
Overall responsive web design can help you get rid of:
- Poor resizing
- Issues with scrolling
- Issues with zooming
Any London web design agency will agree that mobile-responsive sites help save time and money and help reach a massive user base. Web developers confirm that responsive web designs will help with the following:
- Seamlessly scale images, fonts, and several HTML elements appropriately.
- A single web design is handyfor the developer’s team to work, and changes, once made, can be deployed everywhere.
- Eliminates the use of redirects to provide the users with an appropriate version of any specific web page.
6 Benefits of Responsive Web Design for Your Business
Mobile-Friendly
Nowadays, friendly websites have become essential as they provide an immersive user experience on different devices. Business clients accessing your site on the go are dependent upon mobile browsing, which helps you reach a large user base.
Ensures High UX
One of the most noticeable advantages of leveraging responsive web designs is that it ensures better user experiences and builds brand value among clients. For example, a mobile-responsive eCommerce site offers an easy checkout to online stores that drive sales and revenue.
Update Content hassle-Free
Imagine having two sites, one for desktop users and another for smartphone users. You cannot update the same content over both sites as it leads to duplicate content and will be seen as plagiarism. Google search engine will penalise the site and lead to poor rankings.
Moreover, different content over similar sites might lead to confusion among web visitors. Responsive web designs allow you to update the same content everywhere.
Reduces Page Loading Time
Responsive websites effectively reduce page loading time across all platforms and work especially well over smartphones and tablets. The use of Fluid grids and adaptable images helps to load the page quickly over the user’s device. Nowadays, a reduction of page loading time by a second can boost the conversion rate by 10%, which means greater ROI for the business.
Decreases the Bounce Rate of the Site
Various web visitors come to your site but leave without performing any action. They constitute the bounce rate of your site, and a high bounce rate significantly impacts site revenue. While there are various ways to decrease the bounce rate, one of the most vital ones is to offer responsive web designs to website visitors.
Improves Search Engine Optimisation
Google highly recommends the use of responsive web designs for ranking well over search engine result pages. If you want your site to be easily visible to the target audience, responsive designs are a must-have on your bucket list. A web design agency in the UK can help you upgrade existing site designs with screen-responsive features.
How Do I Make My Website Responsive?
For building a responsive CSS:
- You need to set responsive breakpoints.
- Begin using a fluid grid and size layout elements as percentages. Alternatively, you can build a CSS grid layout while considering touch screens.
- Use modern image tag attributes for deploying responsive images.
- Build responsive typography for text over the web pages.
- Test the website code through a responsive design checker.
Alternatively, using a pre-designed theme or layout can help you save time, but lack of customization can affect brand integration into the design elements.
Wrapping Up
Responsive web designs help businesses craft appealing websites that look great on different user devices. Moreover, they also help reduce bounce rate, enhance website speed, and boost visibility over the search engine result pages.
A London Web Design agency such as us can help you tailor a responsive website that aligns with your business industry and values.
