Growing a small business requires a lot of dedication, planning and proper decision making. Above all marketing is the most crucial aspect that really affects the growth of your business. When it comes to marketing, Social media marketing has proven to be the best form of marketing in the recent times. Here is a list of the top 5 social media platforms that are best suitable for small businesses:
1. Facebook
When it comes to social media, Facebook is the oldest platform available on the web. Facebook is well known for its far-reaching network which connects billions of people from all around the globe. According to the analysis reports, Facebook has an active user count of more than 2 billion monthly users.
Facebook users log in more frequently than any other social media platform. It is the most popular widely used social media platform. Consumer-facing businesses can use Facebook as their ultimate selling hub. It is also suitable for B2B businesses owing to its huge community.
Coming to its advertisement aspect, Facebook has multiple advertising options that you can implement in order to grow your business. Advertising in Facebook is really very cost-effective. You can easily target a wider level of audience group with the help of promotional features in Facebook. Many small business owners use Facebook Live streaming options to stay connected with their audience. With the help of live streaming you can start selling your product online as it does not require much effort and you can showcase your product in front of a large audience easily. If you want to make your stream more interesting you can purchase FB live viewers it will help to stand out.
The Ads can be customized according to your own preferences so that you can target your ideal audience. Facebook provides a very user-friendly network for the users. Owing to its ease of accessibility, it has established itself as the biggest social media platform that is perfect for small businesses.
2. Instagram
Talking about Social media, Instagram is the second largest digital social media platform. It has a quite huge active user count of around billions of people who surf this platform on a regular basis. If you are looking for a younger audience group then Instagram is just the perfect place for you. Unlike, face book which has mostly middle aged and senior people, the audience of Instagram mainly includes the millennials and teens.
When it comes to International following, Instagram is quite similar to that of Facebook. In platforms like Instagram, the image quality and the quality of your videos matter a lot. If you really want to succeed and grow your business on Instagram, you need to post high quality images and videos showcasing your products and services. This is a worry factor for many small businesses because of the requirement of the resources but in the end it is absolutely worthy of the expenses incurred.
Advertising in Instagram is really an effective way to promote and grow your business. There are many paid advertisement campaigns that you can run on Instagram to expose your business to a wider section of the society very easily without facing any kind of hindrance at all.
3. Snapchat
Snapchat is a very new social media platform compared to the others in the list. With its user-oriented interface, it has captured the audience market rapidly. Presently, it has an active user pool of more than millions of people from all around the world. Snapchat users frequently log in each and every day.
The distinguishing factor that makes it a complete different platform than that of others is that here the quality of content does not matters very much but the users have to upload daily stories of photos and videos on a daily basis. Consistency plays a very crucial role in this social media platform. The key to grow your business on Snapchat is that you have to provide frequent content to your audience.
Your content stays for a period of 24 hours, after that it expires and then again you have to repost in order to maintain the streak. Because of this consistency factor, small businesses find it a bit difficult to use this platform as they have to give constant updates. But if you are looking for an audience group including mostly teenagers then Snapchat is really a great platform for your small business.
4. Twitter
When it comes to growing a business, Twitter is one of the biggest social media platforms that will really help you to do this job. This platform is so popular because of its younger audience group. Common people and small businesses can go viral on this platform with the help of re-tweets. Re-tweets will help your content get exposed to millions of people rapidly without any kind of hindrance.
Due to this superb sharing quality, you can use this platform as a great opportunity to share some words about your business to the people from all around the world connected together via a global network. The main restriction of Twitter is its word limit. You need to show your creativity and editing skills so that you can craft a small, compact but quality information about your business and share it with the global audience.
You can also use URL shorteners like Bitly. These applications will help you to shorten the URLs so that you can include them in your tweet without facing the word limit issue. It is really a great social media platform having a diverse audience group. Here you can interact with teenagers as well as millennials and share your message with them via Tweets.
5. LinkedIn
LinkedIn is the most business-oriented social media platform. With the help of LinkedIn you can easily connect to other businesses and high level professionals. It is very old platform that mainly focuses on textual content rather than video or media content. It provides a platform where you can form connections and expand your business further.
You can easily find employees for your business. It is not suitable for large scale marketing of business firms but it is just perfect for B2B business models. In other words if you are looking to grow your small business with the help of other business firms then LinkedIn is just the perfect place for you to get started.
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