Whether you want to use YouTube for marketing or to share your craft with the world, you have to find a way to make your videos engaging. This is different from simply capturing user attention as you’ll want to make them stick through the video and probably even end up subscribing. It will be the key to making the YouTube algorithm rank you even higher as viewers find your content useful – not clickbait.
Today, we’ll share a few tips that you can follow to grip your audience from start to finish.
Start Your Videos with a Hook
According to various studies, most people decide whether or not they are going to watch a video within the first 15 seconds. This is quite a short time, so you can’t afford to waste it. And if you do, the click won’t even count as YouTube starts counting views after the 30-second mark. The mistake most people make is create captivating video descriptions and then fail to deliver exactly what was promised.
Within the first few seconds of your video, ensure that your users know exactly what they are going to get from the video. Don’t start with your logo. Start by giving users snippets of what they will get or explaining to them the content of your video. Make sure that within the snippets or narration, there’s a hook or suspense that makes them want to watch the rest of the video. Ensure that this snippet matches what the title describes, as YouTube can rank your videos lower if they have a low user retention rate.
Embrace Visual Storytelling
When we were babies, seeing was the only useful way of learning. But even as adults, we process visuals many times faster than we do audio or text. This means that if you are narrating or explaining something, you need to incorporate some graphics. These can be animations, other video clips, or just some helpful graphics. These are readily available on the internet, and you can use a Twitter video download tool to save them on your laptop or phone. You can also get them on Facebook and YouTube, but ensure they are copyright-free.
Besides helping your users understand, such visuals will play another key function that helps keep users engaged – pattern interruption. Most people will start drifting off when watching your video if they are only seeing the same thing. Even if it’s a vlog of yourself, you need to have some pattern interrupters, such as changing camera angles.
Deliver Value Quickly
We live in a fast-paced world. Most people would rather watch ten short videos than one long one. This is why the most viewed marketing videos for any brand are mostly the shortest ones, probably one to four minutes. This means that if you want to keep users engaged, you also have to find a way to deliver the message you want in a short time.
This is even more so as most users watch content using their mobile devices. A message can pop up, a call can come in, or an even more interesting video can be suggested. If the video is longer than it needs to be, the viewer may move on. So, if you can convey the message in 7 minutes, don’t do it in 10.
Create Compelling Thumbnails and Titles
You can keep your viewers engaged with the above tips. But before that, you also need to capture their attention, as YouTube is full of content they can watch. This means that you need to use your thumbnails and titles in a way that creates curiosity. When a potential viewer is scrolling, they should get a sense of information gap from your title, which will then make them click on your video. From there, you can hook them to the story and keep them engaged by providing value faster and breaking patterns that may bring boredom.
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