With around 2 billion monthly active users, Instagram has become the 4th most significant and most popular social media platform in 2023. As it has billions of users, it can be used as the best place for marketing your services or products.
Statistics have shown that around 90% of users on Instagram follow at least one business account, making it a lucrative platform for businesses to connect with potential customers. If you want to increase Instagram followers and reach millions of users quickly, Instagram marketing is the way to go. Follow this comprehensive guide to learn why choosing Instagram marketing can be beneficial for your business and discover strategies for successfully increasing your Instagram followers for robust business growth:
Why choose Instagram marketing for business?
You must know the following facts and insights if you are still unclear about whether you should go with Instagram or any other application or platform. These will be enough for you to decide on Instagram marketing:
- Instagram is the 8th most visited website or platform on the internet.
- Instagram is Gen Z’s favourite social media app. Global internet users between 16 and 24 prefer Instagram to other social apps.
- 47% of American adults prefer using Instagram.
- A report has shown that around 200 million businesses are on Instagram.
- Instagram helps around 89% of all Instagram users decide to purchase a particular product or service.
While considering all these exceptional stats of Instagram, businesses are establishing their presence on Instagram. Because of a vast number of users and followers, Instagram drastically changed the way of thinking of business professionals:
Instagram marketing tactics to grow your business
Hopefully, you have understood to what extent Instagram is necessary for your business. Now, let’s dive into the discussion of Instagram marketing tactics to help grow your business.
Before starting an Instagram marketing strategy, ensure you have an active Instagram business profile. Then follow the given steps or tips to have a winning Instagram marketing strategy:
1. Optimize your profile and set realistic goals
The basic rule to getting success in the Instagram marketing strategy is to optimize your profile and set realistic goals. Optimizing your profile will be done in the following ways:
- Choose the right name relevant to your brand or services
- Use a high-quality and attractive logo or profile picture
- Add an interesting Instagram bio to sum up your services
- Use relevant keywords and hashtags in your profile bio
- Add story highlights and a well-structured cover
If you have done with profile optimization, now it’s time to set realistic goals. Creating realistic goals means you are setting up what you can do. Never be over-smart. If you can easily upload one post daily, set your goal to one post. Being unrealistic will disturb your routine, making you bored and dull enough to leave the strategy.
2. Create quality content and use all formats
Whatever the marketing strategy is, content is still the king. Try to create content that is perfectly aligned with your services. Use high-quality images and graphics to attract the attention of users. If it is video content, ensure the quality of the video is high. Users never want to watch boring content on their favourite social media apps.
Besides this, you must also add content in almost all formats. For example, you must add images, threads, reels, and stories. Different people want different types of content. In this way, you can cover all the preferences on Instagram.
3. Stay up-to-date and post consistently
To be a good competitor on Instagram, you must keep updated with Instagram trends. Look at what content people love to watch and how your competitors are grabbing users’ attention. What format, music, and trends are increasingly popular on Instagram?
By keeping in view all the trends or updates, you should start making your Instagram posts. Ensure that you post regularly. Posting regularly will help you engage your audience and increase new followers. At the beginning level, getting more followers is challenging. Beginners can also start by buying Instagram followers to get a good start on Instagram marketing.
4. Interact with your audience
Experts advise interacting with the audience regularly. When the audience does not hear from your side for a while, they may leave you or try to connect with an updated source. So, it would be best to be involved in activities that will help you engage or interact with your audience.
You must share product reviews or tutorials and ask viewers to share their opinions or experiences. As well as this, you must also ask them questions or customer feedback regarding your services. Another way to keep interacting with them is to share your services behind the scenes and your team’s efforts to facilitate the consumers. It can help you be a more trusted brand among your competitors.
5. Look for influencers
Influencer marketing is a modern and effective way to increase on Instagram. You can contact and request an influencer to market or endorse your services. Influencers are the trusted and verified names on Instagram. They can help you get a more relevant and active audience.
Ensure that you choose influencers who are related to your niche or services. In such a way, you will be recognized in the community already interested in your services.
6. Go with Instagram ads
Going with Instagram ads helps you get more reach, engagement, likes, and comments from people out of your followers circle. With Instagram ad campaigns, you can share your content or services to the preferred community. If your content is high in quality and shareable, people hit like, write comments, and share your content.
Instagram posts with more likes and views tend to go viral. If you are at the beginning level and need more likes, you can Gain Instagram likes to get more reach on your Instagram posts.
The final thought
Instagram marketing helps businesses to increase. It is advisable to start establishing your Instagram business account today and follow marketing tactics to boost your business’ revenue. There are several reasons behind Instagram marketing endorsement.
For example, it has a friendly user interface and unique tools to create and share posts, reels, and stories. Moreover, the platform is popular among new generations. So, while choosing this platform, you can have maximum results.
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